What is Google RankBrain SEO and How Does it Affect Your Rankings?

What is Google RankBrain SEO and How Does it Affect Your Rankings?

Announced in late 2015, Rankbrain is Google’s latest major algorithm for search and SEO. And as a marketer, understanding how rankbrain works are the key to ranking at the top. Don’t believe it? Get it directly from Google!

In an interview with Bloomberg, Google revealed that rankbrain is the “third most important factor” in determining the order of their results. ( the other two content and backlinks). In this writing, I like to dive into RankBrain, learn how it works, and guide a method to skyrocket your rankings. Ready to beat Google in your own game?

What is RankBrain?

Rank Brain is an algorithm launched by Google that helps sort results pages using machine learning. (machine learning is a way for computers to learn and extract information based on the data they encounter, rather than the coders declaring that knowledge explicitly.) Previously, engineers used to manually tweak Google search results based on metrics that they found helpful (e.g., CTR, stay time, or load speed).

Now, with RankBrain, Google lets an AI change its results autonomously. For example, for a specific keyword like “chocolate chip cookies”, RankBrain may decide that backlinks are not as important as reviews, so it may change the importance that those metrics place on the SERPs. (Search Engine Results page) But how does RankBrain learn which metrics are relevant for an individual keyword? It’s not. Learn using Rankbrain tests.

Following the cookies example, RankBrain adjusts the various SEO metrics until it finds a formula that leads to the highest customer satisfaction (which can be the lowest bounce rate, for example).

Google’s investigations show that RankBrain is 10% more accurate than Google’s creators when it comes to predicting the best pages to show. Rankbrain is now engaged in millions of search queries worldwide that Google receives every second.

RankBrain is part of a much larger Google Hummingbird algorithm. according to Jeff Dean, head of Google’s machine learning department rankbrain influences actual rankings “probably not in every question but in many questions.”

Let’s dive deeper into how Rankbrain works.

As I noted beforehand, RankBrain continuously systematizes the SERPs to locate multiple accurate rankings for a special search term. RankBrain operates semantic research to understand what your query is. This suggests that RankBrain does no a lengthy look at keywords ( and keyword density ) but tries to comprehend the significance behind your search.

For example, if I ask, “apple’s first product,” RankBrain gives the correct result. In the past, key pages will show where the keywords “first,” “product” and “apple” appeared most frequently and were most relevant.

Same deal if I search “Ke Gucci gang guy.” As proof, Google cares more about the context and meaning of your search. To accomplish this, RankBrain stations words into concepts and finds pages that cover those concepts deeply.

It also considers issues such as user location, For example, if you search for “World cup 2018 location” in Russia ( World cup host ), it may show map directions. if you are located in the unites states, it can only provide information about the city that is being hosted.

(Keep reading to see how this impacts SEO keyword targeting in a RankBrain-First World)

How does RankBrain measure user satisfaction?

How does RankBrain measure user satisfaction?

Google’s ultimate goal is to show you the best possible pages, and user satisfaction is at the heart of Google search. Although the actual satisfaction metrics have not been officially released by Google, we can speculate about them.

If I had to guess, I’d say look at RankBrain:

Organic CTR ( click-through rate )

Site-on-time (aka. Stay time)

Bounce rate

Domain authority

Pogo sticking ( when you quickly leave a page and return to SERPs)

RankBrain constantly moves pages based on these SEO factors until each runner achieves its due place in the SERP.

For example, let’s say that most people.

  • Click on result # 1
  • Avoid results # 2 and # 3,
  • And click on results # 4, spend a lot of time on results # 1 and #4.

RankBrain notices this, and the next time someone searches for that keyword, result # 4 gives a boost. This makes results # 2 and # 3 even lower because they were not appealing.

With the billions and billions of keyword searches that Google gets, RankBrain has a lot of data to test and pick the sure winners.p

How are Google rank search results?

As clarified before, the impacts are ranked by 1) keyword materiality, 2) the digit of backlinks, and rank brain. In this writing, I will go into more deep about how you can reach the top of SERP.

How to target keywords that Rankbrain will like

Gone are the days of long-tail keyword targeting.

Earlier in the day, it was understandable to create content for different but closely related long-tail keywords, such as:

The best credit card for students

Best student credit cards

And explicitly optimize the meta tags on each page for each long-tail variation. Nowadays, that SEO strategy is dead.


Because with RankBrain conceptual search, long-tail keywords are now split into concepts instead of specific words.

Looks like the previous example 

(Best, top) <_> (student, college) <_> (credit card)

And any possible combination of these keywords leads to virtually identical search results. Therefore, optimizing for long-tail keywords will no longer be effective in 2018.

So what is the alternative?

To beat RankBrain, optimize for medium-tail keywords. Unlike long-tail keywords where search volume and competition are relatively small, medium-tail keywords generate good traffic ( and thus healthy competition ). They have a sweet spot in the almost impossible, broad keywords like “SEO” and very narrow words like “how to make your own SEO free”.

A medium-tail option for the example above would be “How to do SEO.” While this post will not only rank high for “SEO”, it will rank high for many long-tail variations. Provide that the blog post is written perfectly, that. Here are some other articles that might interest you: RankBrain comes with search engine optimization:

The best SEO tips of all time. Duration.

  • Top on-page SEO factors that RankBrain doesn’t want you to know if you are serious about ranking, you need to use SEO tools
  • How to find keywords for RankBrain

Bonus: How to improve your medium-tail keywords.

To help rankbrain better understand what your blog post is about, you need to include the usual variations of your keywords throughout your text (known as LSI keywords). For example, if you are writing about “ab exercises”, you can mention keywoeds like “ad crunches.” ” core exercises,” “abdominal workout”. All of these LSI keywords help RankBrain easily combine ideas. If you are serious about organic traffic, here are 11 on-page SEO factors that you should consider.


RankBrain is a powerful algorithm that constantly adapts itself to provide the best results based on user intent. Knowledge of Rank Brain is required for SEO in 2018. Keyword targeting is no longer a long-tail game but a very deeply relevant battle. If you want to get to the top, you need to do the following: Write nice, in-depth content including variations of your keywords provides great value to your readers so that they stay on your site longer and keep coming back for more. If you liked this post, be sure to check out my SEO Archives.

Also, leave a comment if you liked this post. I’ve done a ton of research, and knowing someone appreciates it makes my day.

About Mizanur Rahman

TrickMore.Com Best Tech Website Daily Update I am Md. Mizanur Rahman, I am a professional web developer, and do a variety of things online, from search engine optimization to Google AdSense services, content marketing, and more. Blogging is one of the happiest jobs I've ever had, especially the things I learn and know to share with others. I hope blogging is all about new make-money-online tips, as well as new technology updates, and website issues, SEO topics, and more. Even if you are interested in various things starting from Facebook, youtube then stay connected with us. Thank you.

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